March 2021 BTNG Meeting Featuring Brad Cope - VP of Marketing at Aperture Health

March 23, 2021
4:00 PM - 5:30 PM

Facebook and LinkedIn Live - ABTPDFW

Guest Speaker: Brad Cope - Vice President of Marketing at Aperture Health

About Brad:

Brad helps companies get the word out. As a creative and data-driven B2B/B2C marketer with a background in journalism, He's delivered double-digit annual growth in lead generation and brand awareness at startup to Fortune 500 organizations.

He achieved these results in multiple industries, including healthcare (HMS), airlines/travel (Southwest Airlines/Pace Communications), and financial services (Fidelity Investments). Here's how:

*MARKETING STRATEGY. Increased sales by more than 10% by driving enhancements to brand architecture, messaging, and product launches at Medecision.

*CONTENT MARKETING AND MARKETING COMMUNICATIONS. Drove 347% growth in sales leads through full content makeover at Crown Aesthetics/Bellus Medical.

*DIGITAL MARKETING. Raised key digital marketing metrics by 35% in one year with research-based mix of engaging advertising and content marketing at HMS. Completed Digital Marketing and Analytics executive program with Southern Methodist University.

*BRAND MANAGEMENT. Rebranded or repositioned the brand at four companies.

*PRODUCT MARKETING AND THOUGHT LEADERSHIP. Increased case studies by 25% and testimonial quotes by 167% at Medecision.

Brad is a two-time winner of the International Association of Business Communicators Gold Quill and four-time Dallas/Fort Worth American Marketing Association Marketer of the Year.

Topic: The Perfect Storm: Charting a Pandemic-Proof Job Search

Learning Lessons:   Searching for a great job is trying at any time, and COVID-related unemployment rates ranging from 6% to 15% have only made matters worse. And if you’re a senior-level executive in a first-to-layoff field like customer support or marketing, the recent job market looked like the perfect storm. But with patience and hard work, you can chart a course to a great job in any economy. Using personal stories as a guide, this webinar will help you develop a plan, and use new (and old) tools to land your next position.  And here are the learning lessons:

     * Develop a mindset and a metaphor that lead to job-search success

     * Pursue proven long- and short-range networking strategies

     * Employ profile documents, video thank you, and other new tools to get an edge

 

Welcome to the Business Technology Networking Group, sponsored by the Association of Business Technology Professionals of DFW (ABTP DFW).  We are a networking group of business and technology leaders in transition that are involved in the delivery of technology as either a practitioner or service provider. There is no cost to participate and membership also entitles you to participate in the monthly chapter meetings.  We meet on the 4th Tuesday of every month at the Las Colinas Country Club from 4:00 - 5:30 immediately prior to the ABTP DFW Chapter meeting.

Due to Covid19, we may not be meeting in person.  If so advised, we will be meeting on LinkedIn Live and Facebook live instead.

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The event is free to the public.

Tickets

$0.00 Meeting Registration